← All work
One take for a new battery cell
A single-take action clip announcing SolarMD's new 314Ah cell from CATL.
- Role
- HR Intern, creative role on the video
- Year
- 2025
- Type
- Internship
- Disciplines
- Creative, Video, Product launch
The brief
SolarMD, a Cape Town manufacturer of lithium-ion energy storage, was moving to an updated 314Ah cell from CATL and needed to announce it.
My part
I joined SolarMD as an HR intern and took on a creative role in the video alongside my HR work.
The idea
No cuts. No second takes.
The presenter moves through the warehouse in one continuous shot, past the stock and the battery builds, with the new cell in hand. Every move and every line has to land in one go.